The trademark is protected only in respect of those goods and services, which were approved by state registration. Thus, if your competitor will use the notation which is identical with your trademark, but in relation to other goods and services, you can’t defense your rights.

What large companies can to do?  It is pointless to register trademarks throughout the classes list of goods and services. Because it is impossible to produce goods and provide all kinds of services, even the largest international corporation. As the result – protection of many classes will be stop because of trademarks’ defuse.

For these purposes the well-known trademark is use. Well-known trademark is a recognizable, which became well-known among the relevant consumers due its intensive use in Russia. Rospatent decides to make a simple trademark as well-known on the basis of documents submitted by the applicant, which disclose the costs of advertising products and geographic distribution of goods and on the basis of consumers’ opinion poll.